THE INFLUENCE OF BRANDING ON CONSUMER PURCHASING BEHAVIORAN INVESTIGATION INTO THE FASHION INDUSTRY

Purpose: This study will look at how customer purchasing behavior and certain marketing factors, such as brand image, association, loyalty in the fashion business, are related. articles main goal is to comprehend branding affects consumers decisions footwear sector. Methodology:Primary information used this examine relationship between consumer other characteristics, data was analyzed using multiple regression Pearsons correlation SPSS. Data collection:The primary were gathered through a questionnaire for analysis purposes. To assess influence dependent variables independent 340 respondents chosen, 16 questions then asked of them. random sampling Likert scaling method. Findings:The model fits well shows high variables. Research constraints: The studys choice sample size constrained. generalizability results can be increased by collecting bigger sizes. Originality/Value- may aid future researchers determining advertising Kashmir region affect behavior.